Price Position Diagnostic
A structured assessment of how your pricing is perceived relative to the value you deliver and the alternatives buyers are evaluating — and where that perception gap is compressing deal size, extending sales cycles, or costing you wins.
RIO calculates your Revenue Velocity Score (RVS) from four diagnostic dimensions, each carrying equal weight at 25%. Price Position measures how your pricing performs as a competitive signal and a commercial instrument — how buyers perceive your price relative to your value and your competition directly shapes win rate, average deal size, and sales cycle length.
Revenue Performance Model — Revelocity.ai's structured approach to closing the revenue gap using existing tools and teams
The composite score RIO produces — built from four diagnostic dimensions, each weighted equally at 25%
One of four equally-weighted RVS dimensions at 25% — scored 0–100 based on four sub-dimensions of pricing perception and commercial effectiveness
Four dimensions. One aggregate score.
The Price Position Diagnostic measures how your pricing performs as a competitive signal and a commercial instrument. Each sub-dimension is scored 0–10. The four scores are averaged equally to produce the PP Aggregate Score.
Competitive Price Positioning
Where your price sits relative to the alternatives buyers are actively evaluating — including direct competitors, adjacent solutions, and the cost of doing nothing.
Value-to-Price Justification
The degree to which buyers can clearly articulate why your price is warranted — based on the outcomes your product delivers, the risks it eliminates, and the alternatives it replaces.
Discount Pattern & Margin Discipline
The frequency, depth, and distribution of discounting across your deal population — including whether discounts are being used strategically to close deals or reflexively to manage objections.
Expansion & Upsell Price Friction
Whether your pricing structure creates or removes friction in expansion conversations — including whether upsell and cross-sell pricing is perceived as fair relative to the initial purchase.
From four dimensions to one RVS score.
PP Aggregate Score = Average of all four sub-dimension scores (0–10) × 10 = PP Score (0–100)
The Price Position Score carries 25% weight in your overall Revenue Velocity Score — equal to each of the other three diagnostic pillars.
Pricing is working as a competitive advantage — protect and optimize at the margin
Above average — targeted value articulation or discount discipline can push to leadership
Meaningful gaps in perception or discipline — active pricing strategy work required
Pricing is creating commercial drag — a primary contributor to deal compression and margin erosion
Pricing is actively undermining revenue performance — structural intervention required
How you compare to the category.
The Price Position Diagnostic benchmarks your pricing perception and commercial discipline against category peers — using buyer research, deal data analysis, and market benchmarks.
Absolute Score
Your raw 0–10 score on each of the four Price Position sub-dimensions
Perception Gap
The delta between how you intend your price to be perceived and how buyers actually experience it — quantified by sub-dimension
Category Average
Your position relative to the field — showing whether your pricing is above or below market standard on each dimension
RVS PP Score
The aggregate score (0–100) that feeds directly into your Revenue Velocity Score at 25% weight
See Your Price Position Score.
Find out exactly where your pricing is working as a competitive advantage — and where it's creating drag.